I had this idea a few weeks ago for an absurd advertisement. I tried to mimic those ‘As Seen As TV’ type infomercials with the desaturated colors for the ‘before’ and bright vibrant colors ‘after’. I also tried a technique of outlining by using a darker version of the in-fill color rather than just black, which borrowed from “The Good Boy Gang.” (I see now they used the same outline color for each character, which would have saved a lot of time. But I’m still pretty happy with how this turned out.)

Here is the original concept sketch:

Time lapse of the creation process:

Cat reference images came from Chunky the fat Cornish cat and Pinterest.